The Greenwashing Trap

Environmental, Social, and Governance (ESG) investing is sold as the way to save the planet while making a profit. Financial investigator Sarah King argues in "The Greenwashing Trap" that it is mostly a marketing scam. King reveals how the rating systems for ESG funds are fundamentally broken, often giving higher scores to oil giants than to renewable energy startups based on bureaucratic technicalities. She exposes how Wall Street rebrands standard portfolios as "Green" to charge higher management fees ("greenium"). The book details the lack of regulation that allows companies to claim "Net Zero" using dubious carbon offsets while increasing emissions. "The Greenwashing Trap" empowers investors to look under the hood. King offers strategies for "Impact Investing" that actually moves the needle, distinguishing between feeling good and doing good. It is a guide for the ethical investor who refuses to be played by the cynical rebranding of capitalism.