Authentic Asset Framework

By Jensen, Clara

Published by epubli

English 2026 ISBN 9783565365814

eBook

Buy at Crisol Ebooks 🇵🇪

Available at 7 bookshops

Bajalibros Argentina 🇦🇷 Visit store →

Bajalibros Latam 🇺🇸 Visit store →

Bookshop Uruguay 🇺🇾 Visit store →

Crisol Ebooks 🇵🇪 Visit store →

ebooks Libreria del GAM 🇨🇱 Visit store →

Ebooks Librería Antártica 🇨🇱 Visit store →

Ebooks Yenny - El Ateneo 🇦🇷 Visit store →

About this book

In a market saturated with sameness, authenticity stands as a brand's most valuable currency. This book explores how artisans, regional identities, and locally sourced ingredients can become powerful strategic assets that differentiate a product and elevate its story. It examines the intersection of cultural heritage, craftsmanship, and branding—revealing how to integrate local authenticity into modern brand systems without dilution or exploitation. Readers will learn how to map value across the supply chain, build partnerships rooted in respect, and communicate uniqueness through storytelling that resonates with discerning consumers. Combining strategic insight with case‑based analysis, the book positions local identity as a catalyst for sustainable brand equity and long‑term trust.

Availability

Authentic Asset Framework is available as eBook at 7 online bookshops. Bookshops carrying it include Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

Genres

Marketing

Language: English

In what formats is Authentic Asset Framework available?: Authentic Asset Framework is available as eBook at 7 online bookshops.
Where can I buy Authentic Asset Framework?: You can buy Authentic Asset Framework at Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Compare every option in the list on this page.