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Beer of Broadway Fame

Beer of Broadway Fame

By McCoy, Alfred W.

Published by State University of New York Press

English 540 pages 2016
Estimated reading time: 9 h 54 min
PDF

About this book

Explores the hundred-year history of Piel Bros., one of the prominent German American brands that once made New York City the brewing capital of America. Finalist for the 2016 Foreword INDIES Book of the Year Award in the Regional category For more than a century, New York City was the brewing capital of America, with more breweries producing more beer than any other city, including Milwaukee and St. Louis. In Beer of Broadway Fame, Alfred W. McCoy traces the hundred-year history of the prominent Brooklyn brewery, Piel Bros., and provides an intimate portrait of the company's German American family. Through quality and innovation Piel Bros. grew from Brooklyn's smallest brewery in 1884, producing only 850 kegs, into the sixteenth-largest brewery in America, brewing over a million barrels by 1952. Through a narrative spanning three generations, McCoy examines the demoralizing impact of pervasive US state surveillance during World War I and the Cold War, as well as the forced assimilation that virtually erased German American identity from public life after World War I. McCoy traces Piel Bros.'s changing fortunes from its early struggle to survive in New York's Gilded Age beer market, the travails of Prohibition with police raids and gangster death threats, to the crushing competition from the big national brands after World War II. Through a fusion of corporate records with intimate personal correspondence, McCoy reveals the social forces that changed a great city, the US brewing industry, and the country's economy.

Availability

Beer of Broadway Fame is available as PDF at 9 online bookshops. Bookshops carrying it include Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

Language
English
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Frequently asked questions

In what formats is Beer of Broadway Fame available?
Beer of Broadway Fame is available as PDF at 9 online bookshops.
Where can I buy Beer of Broadway Fame?
You can buy Beer of Broadway Fame at Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Compare every option in the list on this page.
How long does it take to read Beer of Broadway Fame?
At an average reading pace, Beer of Broadway Fame takes about 9 h 54 min to read (540 pages).

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