Skip to main content
Beyond Green

Beyond Green

By Torben Greve Himmelstrup, Thomas Vejlgaard and

Published by Advize.one

English 2026 ISBN 9789403820866
eBook

About this book

Sustainability is a decisive factor in modern B2B sales. Customers no longer buy sustainability as an idea; they buy outcomes, credibility, and measurable value. Beyond Green: Selling Sustainability is a practical guide for sales professionals, leaders, and sustainability teams who must adapt to this shift. The book explains how ESG requirements, sustainability regulation, and rising stakeholder expectations reshape the buying journey and expand the decision-making unit. It shows how sales must engage earlier, higher, and wider, and how sustainability must be translated into business value to influence decisions. Covering outcome-based selling, customer personas, storytelling, pitch development, data-driven sales, and objection handling, the book equips readers to sell sustainability with confidence and clarity. A strong focus is placed on using credible data, and aligning sustainability initiatives with customer priorities such as cost, risk, compliance, and long-term competitiveness. Written for professionals working with sales, ESG, procurement, marketing, and leadership, Beyond Green: Selling Sustainability bridges sustainability strategy with commercial execution.

Availability

Beyond Green is available as eBook at 7 online bookshops. Bookshops carrying it include Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

Language
English
Share

Frequently asked questions

In what formats is Beyond Green available?
Beyond Green is available as eBook at 7 online bookshops.
Where can I buy Beyond Green?
You can buy Beyond Green at Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Compare every option in the list on this page.

Ratings & reviews

No ratings yet. Be the first to review this book.

Sign in to rate and review this book.

Comments

Sign in to join the conversation.

No comments yet.