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Business Research Methods

Business Research Methods

By Pérez, E, Rosendo, V

Published by ESIC

Spanish 288 pages 2013 ISBN 9788416701957
11 readers on Publica.la bookshops Readers spend an average of 19 min with this book Estimated reading time: 5 h 17 min
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About this book

This book provides business students –as well as business managers, research consultants and/or practitioners –the necessary knowledge, understanding and skills necessary to understand the nature of market research. It enables them to comprehend the relevance and applications of the main business research methods available to researchers in order to undertake successful research. The book is divided in fourteen chapters which explain the main roles of business research, including: the appropriate ways for collecting data, analyzing data, and presenting information.

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Business Research Methods is available as PDF at 1 online bookshop. Buy it directly from its publisher at Alpha CLOUD.

Language
Spanish
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Business Research Methods is available as PDF at 1 online bookshop.
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How long does it take to read Business Research Methods?
Readers on Publica.la bookshops spend about 19 min with Business Research Methods on average.

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