Where can I buy Business- und Dienstleistungsmarketing?

You can buy Business- und Dienstleistungsmarketing at Sanborns Ebooks. Compare every option in the list on this page.

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At an average reading pace, Business- und Dienstleistungsmarketing takes about 8 h 34 min to read (467 pages).

Business- und Dienstleistungsmarketing

By Weiber, Rolf, Kleinaltenkamp, Michael, Geiger, Ingmar

Published by Kohlhammer Verlag

German 467 pages 2022 ISBN 9783170362994

Estimated reading time: 8 h 34 min

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About this book

In the developed economies, services have now risen to paramount importance. This change has overwhelmingly taken place in the business-to-business (B2B) sector. B2B marketing therefore to a large extent also involves services marketing, and vice versa. To do justice to these developments, this textbook follows the ?business and services marketing= (BSM) approach, which integrates the two fields and for which it provides the basic theoretical and practical knowledge. To begin with, the most important customer activities and processes are presented, and the special features of the marketing of service packages are then explained. In addition, four types of BSM business (spot, commodity, project, and joint business) are distinguished and the marketing characteristics of each of these business types are discussed. Current developments in digitalization and their implications for BSM are also taken into account.

Availability

Business- und Dienstleistungsmarketing is available as eBook at 1 online bookshop.

Genres

Marketing

Language: German

In what formats is Business- und Dienstleistungsmarketing available?: Business- und Dienstleistungsmarketing is available as eBook at 1 online bookshop.
Where can I buy Business- und Dienstleistungsmarketing?: You can buy Business- und Dienstleistungsmarketing at Sanborns Ebooks. Compare every option in the list on this page.
How long does it take to read Business- und Dienstleistungsmarketing?: At an average reading pace, Business- und Dienstleistungsmarketing takes about 8 h 34 min to read (467 pages).