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Buyology

Buyology

By Lindstrom, Martin

Published by Gestión 2000

Spanish 2015 ISBN 9788498753950
eBook

About this book

¿Cuánto sabemos acerca de por qué compramos? Un anuncio cautivador, un eslogan llamativo, un jingle pegadizo… En Buyology, Lindstrom presenta los sorprendentes e innovadores hallazgos de tres años de investigación sobre el comportamiento de 2000 voluntarios de todo el mundo mientras se le mostraban diversos anuncios, logotipos, comerciales, marcas y productos. Un libro sorprendente sobre cómo seres racionales actúan de forma tan irracional.

Availability

Buyology is available as eBook at 17 online bookshops. Bookshops carrying it include Derrama, Planeta Argentina, Planeta Chile. Buy it directly from its publisher at Derrama, Planeta Argentina, Planeta Chile.

Language
Spanish
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In what formats is Buyology available?
Buyology is available as eBook at 17 online bookshops.
Where can I buy Buyology?
You can buy Buyology at Derrama, Planeta Argentina, Planeta Chile. Compare every option in the list on this page.

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