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Coleção Comunicação & Políticas Públicas, Vol. 31

Coleção Comunicação & Políticas Públicas, Vol. 31

By (organizadores), Elói Martins Senhoras; Maurício Elias Zouein

Published by Clube de Autores

English 155 pages 2018 ISBN 9788582881736
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About this book

The book entitled The internationalization of e-commerce: a case study of the Alibaba group has been written by the Brazilian researchers Matheus Felipe Pereira de Souza and Elói Martins Senhoras. It is the 31st didactic book of the Communication & Public Policies Collection which aims to stimulate the development of textbooks fulfilling bibliographical gaps. This book brings into light 3 mains discussions: International Business as a scientific field of study; the internationalization process of e-commerce; and, a case study of the Alibaba Group.
Language
English
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