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Consumer Oriented Agricultural Marketing

Consumer Oriented Agricultural Marketing

By Ruchira Shukla

Published by Astral International Pvt Ltd

English 140 pages 2018 ISBN 9789386615596
Estimated reading time: 2 h 34 min
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About this book

Agribusiness management is newly emerging discipline. There is a dearth of quality study material giving proper coverage of modern concepts of consumer oriented marketing as applied to agriculture markets. This book focuses on Four “P” Approach and consumer orientation as applied to agricultural marketing. This book will be very helpful to students of agribusiness management and agricultural marketing at under graduate and post graduate level to understand the basic concepts of marketing with a consumer and market orientation. The subject/topics and concepts discussed in book are supported with suitable illustrations of marketing of agro produce and agri inputs for better understanding which will be very useful to students, researchers and for those working on various aspects of agricultural marketing.

Availability

Consumer Oriented Agricultural Marketing is available as PDF at 1 online bookshop.

Language
English
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In what formats is Consumer Oriented Agricultural Marketing available?
Consumer Oriented Agricultural Marketing is available as PDF at 1 online bookshop.
Where can I buy Consumer Oriented Agricultural Marketing?
You can buy Consumer Oriented Agricultural Marketing at Catademic. Compare every option in the list on this page.
How long does it take to read Consumer Oriented Agricultural Marketing?
At an average reading pace, Consumer Oriented Agricultural Marketing takes about 2 h 34 min to read (140 pages).

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