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About this book

Understand customer relationship management in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide.Customer relationship management is a valuable tool in an increasingly competitive business world. It allows companies to find out who their customers are and what they want, which enables them to tailor their communication and offers to their clients. No matter what your sector of activity, an effective CRM strategy will boost customer satisfaction, increase performance and give you a valuable edge over the competition.In 50 minutes you will be able to:• Understand the wide range of tools and techniques used in customer relationship management• Tailor your communications to your customers' needs and expectations• Evaluate the success of your CRM strategy based on a number of key performance indicatorsABOUT 50MINUTES.COM|MANAGEMENT AND MARKETINGThe Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.