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Design Thinking for Strategic Innovation

Design Thinking for Strategic Innovation

By Idris Mootee

Published by Wiley

English 226 pages 2013 ISBN 9781118620120
Estimated reading time: 4 h 9 min
PDF
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Available at 1 bookshops

Sold directly by the independent publisher Biblioteca Digital Espol

About this book

El libro de Idris Mootee propone el design thinking como una metodología para enfrentar la complejidad y la incertidumbre en los negocios. Critica los enfoques tradicionales que generan innovaciones incrementales y plantea un marco que combina empatía, creatividad y análisis estratégico para descubrir oportunidades ocultas. Mootee explica cómo aplicar principios del diseño a la toma de decisiones empresariales, fomentando colaboración, experimentación y pensamiento crítico. El objetivo es crear soluciones significativas centradas en el comportamiento del consumidor y su ecosistema, logrando ventajas competitivas sostenibles. Es una guía práctica para líderes que buscan innovación transformadora en entornos dinámicos.

Availability

Design Thinking for Strategic Innovation is available as PDF at 1 online bookshop. You can read it for free at Biblioteca Digital Espol. Buy it directly from its publisher at Biblioteca Digital Espol.

Language
English
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Frequently asked questions

In what formats is Design Thinking for Strategic Innovation available?
Design Thinking for Strategic Innovation is available as PDF at 1 online bookshop.
Where can I buy Design Thinking for Strategic Innovation?
You can buy Design Thinking for Strategic Innovation at Biblioteca Digital Espol. Compare every option in the list on this page.
Can I read Design Thinking for Strategic Innovation for free?
Yes — Design Thinking for Strategic Innovation is available for free at Biblioteca Digital Espol.
How long does it take to read Design Thinking for Strategic Innovation?
At an average reading pace, Design Thinking for Strategic Innovation takes about 4 h 9 min to read (226 pages).

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