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Desnudando la mente del consumidor

Desnudando la mente del consumidor

By Quiñones, Cristina

Published by Gestión 2000 Perú

Spanish 2014 ISBN 9786124650130
12 readers on Publica.la bookshops Readers spend an average of 3 h 12 min with this book
eBook

About this book

Este libro intenta presentar una visión teórico-práctica de los fundamentos del Consumer Insight como concepto, herramienta y fundamento de un marketing consumo-céntrico, es decir, un marketing basado en las personas. Se detallan las técnicas, herramientas y casos de marcas que han construido sus promesas de valor o estrategias fundamentadas en estas verdades humanas.

Availability

Desnudando la mente del consumidor is available as eBook at 23 online bookshops. Bookshops carrying it include Planeta Argentina, Planeta Chile, Planeta Colombia. Buy it directly from its publisher at Planeta Argentina, Planeta Chile, Planeta Colombia.

Language
Spanish
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Frequently asked questions

In what formats is Desnudando la mente del consumidor available?
Desnudando la mente del consumidor is available as eBook at 23 online bookshops.
Where can I buy Desnudando la mente del consumidor?
You can buy Desnudando la mente del consumidor at Planeta Argentina, Planeta Chile, Planeta Colombia. Compare every option in the list on this page.
How long does it take to read Desnudando la mente del consumidor?
Readers on Publica.la bookshops spend about 3 h 12 min with Desnudando la mente del consumidor on average.

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