How to Build Brand Value
Published by LID Editorial
English
2024
ISBN 9786076998960
eBook
Buy at Ebooks Yenny - El Ateneo
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Bajalibros Latam
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Bookshop Uruguay
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Crisol Ebooks
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Available at 15 bookshops
Alpha Books
🇨🇴
Visit store →
Bajalibros Argentina
🇦🇷
Visit store →
Bajalibros Latam
🇺🇸
Visit store →
Bookshop Uruguay
🇺🇾
Visit store →
Crisol Ebooks
🇵🇪
Visit store →
About this book
In a context where change is rapid and complexity is increasing, the crucial challenge brands face is to maintain perceived value, and making relevance is a monumental task for marketing professionals. The saturation of new brands, categories, and consumer choices, coupled with decreasing attention spans and generational differences, creates a sense of uncertainty and volatility. Brands risk becoming invisible and losing value, dominated by price competition and facing limited advertising budgets. In response to this situation, the book provides a guide for marketing professionals to use culture as a strategic tool to strengthen their brand value. By leading cultural transformation and offering consumers enriching and ever-evolving identities, brands can remain relevant and valuable in an ever-changing world.
Availability
How to Build Brand Value is available as eBook at 15 online bookshops. Bookshops carrying it include Alpha Books, Bajalibros Argentina, Bajalibros Latam.
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- English
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- In what formats is How to Build Brand Value available?
- How to Build Brand Value is available as eBook at 15 online bookshops.
- Where can I buy How to Build Brand Value?
- You can buy How to Build Brand Value at Alpha Books, Bajalibros Argentina, Bajalibros Latam. Compare every option in the list on this page.
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