Where can I buy How to Build Brand Value?

You can buy How to Build Brand Value at Alpha Books, Bajalibros Argentina, Bajalibros Latam. Compare every option in the list on this page.

How to Build Brand Value

By Olivo, Susana

Published by LID Editorial

English 2024 ISBN 9786076998960

eBook

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Available at 15 bookshops

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About this book

In a context where change is rapid and complexity is increasing, the crucial challenge brands face is to maintain perceived value, and making relevance is a monumental task for marketing professionals. The saturation of new brands, categories, and consumer choices, coupled with decreasing attention spans and generational differences, creates a sense of uncertainty and volatility. Brands risk becoming invisible and losing value, dominated by price competition and facing limited advertising budgets. In response to this situation, the book provides a guide for marketing professionals to use culture as a strategic tool to strengthen their brand value. By leading cultural transformation and offering consumers enriching and ever-evolving identities, brands can remain relevant and valuable in an ever-changing world.

Availability

How to Build Brand Value is available as eBook at 15 online bookshops. Bookshops carrying it include Alpha Books, Bajalibros Argentina, Bajalibros Latam.

Genres

Industrial Marketing

Language: English

In what formats is How to Build Brand Value available?: How to Build Brand Value is available as eBook at 15 online bookshops.
Where can I buy How to Build Brand Value?: You can buy How to Build Brand Value at Alpha Books, Bajalibros Argentina, Bajalibros Latam. Compare every option in the list on this page.