Learn Consumer Behaviour in a Week
Published by Everest Publishing House
English
173 pages
2023
Estimated reading time: 3 h 10 min
PDF
Buy at Everest Publishing House
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Available at 1 bookshops
About this book
As the title indicates, this book is about consumer behavior. The book deals with consumer's internal and external factors that include psychological, culture, social, situational influence and decision making process. Consumer behavior is common to all marketing courses, whether at Business or university level, throughout the World. The text is written in a conversational, ‘Plain English’ style.
Table of Contents:
1) Environmental Influences on Consumer Behavior
2) Individual Determinants of Consumer Behavior
3) Consumer Decisions Making Process
4) Consumer Behavior Models
5) Indian Consumer
Availability
Learn Consumer Behaviour in a Week is available as PDF at 1 online bookshop. Buy it directly from its publisher at Everest Publishing House.
Genres
- Audience
- adults
- Language
- English
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Frequently asked questions
- In what formats is Learn Consumer Behaviour in a Week available?
- Learn Consumer Behaviour in a Week is available as PDF at 1 online bookshop.
- Where can I buy Learn Consumer Behaviour in a Week?
- You can buy Learn Consumer Behaviour in a Week at Everest Publishing House. Compare every option in the list on this page.
- How long does it take to read Learn Consumer Behaviour in a Week?
- At an average reading pace, Learn Consumer Behaviour in a Week takes about 3 h 10 min to read (173 pages).
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