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Marketing

Marketing

By Redler, Jörn

Published by Berliner Wissenschafts-Verlag

English 302 pages 2022 ISBN 9783830543572
Estimated reading time: 5 h 32 min
PDF

About this book

Marketing: Principles of Customer-Centric Business Management is a concise text for undergraduate introductory marketing courses. It gives insight into the most important areas of the discipline and brings together theory and practical perspectives.°°°°The contents:°°– Marketing as an applied science°°– Marketing planning°°– Objectives and strategies in marketing°°– Buyer behaviour°°– Market research°°– Brand, product, sales, pricing, sales promotions and market communications decisions°°– Marketing programme coordination°°°°This textbook is distinctive for several reasons: it builds on a comprehensive section on customer behaviour and takes up behavioural perspectives for an analysis of contemporary marketing, it emphasizes qualitative methods in all areas of market research, and it connects the chapters with a marketing plan activity that encourages students to progressively develop a marketing plan for a product of their own choosing.

Availability

Marketing is available as PDF at 8 online bookshops. Bookshops carrying it include Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

Language
English
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Frequently asked questions

In what formats is Marketing available?
Marketing is available as PDF at 8 online bookshops.
Where can I buy Marketing?
You can buy Marketing at Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Compare every option in the list on this page.
How long does it take to read Marketing?
At an average reading pace, Marketing takes about 5 h 32 min to read (302 pages).

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