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Marketing del turismo cultural

Marketing del turismo cultural

By Blasco, F, García, J, De Madariaga, M, Recuero, N

Published by ESIC

Spanish 381 pages 2018 ISBN 9788417024901
56 readers on Publica.la bookshops Readers spend an average of 1 h 56 min with this book Estimated reading time: 6 h 59 min
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About this book

Los constantes cambios en la demanda turística han obligado al sector no solo a segmentar aún más el público objetivo sino también a ofertar cada vez productos más especializados. Esta realidad ha derivado en una diversificación turística sin precedentes. Estamos ante un cambio de paradigma. Hoy es habitual ver ofertas enfocadas al turismo de compras, gastronómico, urbano, arqueológico, científico, enológico, de formación, entre otras.

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Marketing del turismo cultural is available as PDF at 1 online bookshop. Buy it directly from its publisher at Alpha CLOUD.

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Spanish
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Marketing del turismo cultural is available as PDF at 1 online bookshop.
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Readers on Publica.la bookshops spend about 1 h 56 min with Marketing del turismo cultural on average.

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