Where can I buy Math Mistake?

You can buy Math Mistake at Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Compare every option in the list on this page.

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Math Mistake

By Stone, Michael

Published by epubli

English 2026 ISBN 9783565227174

eBook

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Available at 6 bookshops

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About this book

"The Math Mistake – Why Americans refused to buy a bigger burger" analyzes a legendary marketing failure. In the 1980s, A&W launched a "Third Pounder" burger to compete with McDonald's "Quarter Pounder." It was bigger, tasted better in blind tests, and cost the same. It should have been a hit. Instead, it flopped. Business writer Michael Stone reveals the findings of the post-mortem focus groups: The customers felt cheated. They refused to buy a 1/3 pound burger because they believed that 3 is smaller than 4, so they thought they were getting less meat than a 1/4 pounder. "The Math Mistake" is a case study in knowing your audience. It illustrates that in business, perception is reality, and if your customers are bad at fractions, you cannot win with logic.

Availability

Math Mistake is available as eBook at 6 online bookshops. Bookshops carrying it include Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

Genres

Marketing

Language: English

In what formats is Math Mistake available?: Math Mistake is available as eBook at 6 online bookshops.
Where can I buy Math Mistake?: You can buy Math Mistake at Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Compare every option in the list on this page.