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Mitos de branding

Mitos de branding

By Milligan, Andy, Simon, Bailey

Published by Panamericana Editorial

Spanish 2022 ISBN 9789583065217
eBook
Buy at ebooks libreria española 🇪🇨

Available at 19 bookshops

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About this book

Este libro explora la gran cantidad de mitos equivocados y descaradamente falsos que abundan en el campo del branding. Desde la creencia de que desarrollar marcas no es más que jugar con los logotipos, hasta la percepción de que es un área 'blanda' del marketing que no va más allá de la identidad visual, todos estos mitos están sorprendentemente arraigados, pero no podrían estar más lejos de la verdad. Mitos de branding toma investigaciones y  evidencias actualizadas para desacreditar conceptos erróneos populares y los reemplaza con una visión real de lo que supone trabajar en el mundo del branding.

Availability

Mitos de branding is available as eBook at 19 online bookshops. Bookshops carrying it include Alpha Books, Bajalibros Argentina, Bajalibros Colombia.

Genres

Financial
Language
Spanish
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In what formats is Mitos de branding available?
Mitos de branding is available as eBook at 19 online bookshops.
Where can I buy Mitos de branding?
You can buy Mitos de branding at Alpha Books, Bajalibros Argentina, Bajalibros Colombia. Compare every option in the list on this page.

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