Mottainai

Brazilian designer Sofia Nanka Kamatani published her first Furoshiki e-book in Portuguese. The meaning of the Japanese word "mottainai" in this second e-book is an invitation to rethink, relearn, reframe and redesign the lifestyle when making use of Furoshiki in business. Now in the English version, the designer shares inspirations and ideas based on the word mottainai, to teach entrepreneurship with tutorial photos explained step by step. It is a methodology to teach how we can reduce the use of plastic bags when making use of the Ecofuroshiki concept in business. Therefore, the e-book Mottainai Ecofuroshiki is an invitation for readers with ideas in an eco-friendly and sustainable style, based on the 3 r's (reduce, reuse and recycle) and finally respect the Human Being and the Planet Earth our only special packing of Furoshiki.