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Narrative Power: Emotional Brand Legacy

Narrative Power: Emotional Brand Legacy

By Whitfield, Sarah

Published by epubli

English 2026 ISBN 9783565286492
eBook

About this book

This book investigates how enduring brands leverage narrative as a strategic instrument to shape perception and sustain emotional relevance. It explores the architecture of stories that outlive campaigns—connecting values, vision, and audience identity into a cohesive legacy. Through examining how emotion translates into trust, it demonstrates how storytelling becomes not merely a marketing tool but an organizational compass guiding culture and leadership. The result is a framework for constructing brands that resonate across generations through meaning, coherence, and authenticity.

Availability

Narrative Power: Emotional Brand Legacy is available as eBook at 8 online bookshops. Bookshops carrying it include Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

Language
English
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In what formats is Narrative Power: Emotional Brand Legacy available?
Narrative Power: Emotional Brand Legacy is available as eBook at 8 online bookshops.
Where can I buy Narrative Power: Emotional Brand Legacy?
You can buy Narrative Power: Emotional Brand Legacy at Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Compare every option in the list on this page.

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