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Price to Win: The Hidden Psychology Behind Profitable Pricing

Price to Win: The Hidden Psychology Behind Profitable Pricing

By Lewis, Brianna

Published by epubli

English 2025 ISBN 9783565146031
eBook

About this book

Why do customers happily pay more for some products and resist paying less for others? Price to Win reveals the fascinating psychology and science behind pricing that persuades, converts, and maximizes profit. More than just numbers, great pricing is about understanding human behavior—anchoring, perceived fairness, scarcity, and emotional value. This book guides entrepreneurs and business leaders through building a pricing strategy that aligns with both customer psychology and business goals. Learn how to test, adjust, and communicate prices that reflect value instead of cost. With real examples from leading brands and actionable frameworks, you'll gain the tools to price confidently—and profit intelligently.

Availability

Price to Win: The Hidden Psychology Behind Profitable Pricing is available as eBook at 9 online bookshops. Bookshops carrying it include Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

Language
English
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In what formats is Price to Win: The Hidden Psychology Behind Profitable Pricing available?
Price to Win: The Hidden Psychology Behind Profitable Pricing is available as eBook at 9 online bookshops.
Where can I buy Price to Win: The Hidden Psychology Behind Profitable Pricing?
You can buy Price to Win: The Hidden Psychology Behind Profitable Pricing at Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Compare every option in the list on this page.

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