Where can I buy Research Methodology?

You can buy Research Methodology at Everest Publishing House. Compare every option in the list on this page.

How long does it take to read Research Methodology?

Readers on Publica.la bookshops spend about 6 min with Research Methodology on average.

Research Methodology

By M.V.KULKARNI

Published by Everest Publishing House

English 541 pages 2023 ISBN 9788196800178

23 readers on Publica.la bookshops Readers spend an average of 6 min with this book Estimated reading time: 9 h 55 min

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About this book

Research is basic need for any organization. It could be shop floor activities, marketing activities or after sales service activities. Without research it is difficult to survive. In same way knowing which research technique to be adopted for the problem being faced, is also very: crucial. Hence the study of Research Methodology becomes essential for every firm. This book has total nineteen chapters (1) Concept of research (2) Types of Research Design (3) Sources of Secondary data (4) Hypothesis (5) Sampling (6) Measurement in research (7) Scaling techniques for attitude’ measurement (8) Observation research (9) Schedule and questionnaire (10) Interviews (11) Data collection errors (12) Processing | analysis of data (13) Report writing (14) Bivariate measures of association (15) Multivariate measures of association (16) Analysis of variance (ANOVA) (17) The trendsetter companies (18) Brand wars (19) Question bank. The content is designed in such a way that the book is fulfilling the syllabus of the courses like BBA, MBA, MMM and MPM and various “other courses of universities in India where R.M. is must.

Availability

Research Methodology is available as PDF at 1 online bookshop. Buy it directly from its publisher at Everest Publishing House.

Genres

Marketing Research Research & Methodology Research & Methodology

Audience: adults
Language: English

In what formats is Research Methodology available?: Research Methodology is available as PDF at 1 online bookshop.
Where can I buy Research Methodology?: You can buy Research Methodology at Everest Publishing House. Compare every option in the list on this page.
How long does it take to read Research Methodology?: Readers on Publica.la bookshops spend about 6 min with Research Methodology on average.