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Retail Marketing Management

Retail Marketing Management

By M. V. Kulkarni

Published by Everest Publishing House

English 190 pages 2022 ISBN 9789394683617
Estimated reading time: 3 h 29 min
PDF

About this book

 In this book Retail Marketing Management :  Chapter One - deals with wholesaling and the points covered are significance of wholesaler & its role and different types of wholesalers. Chapter Two - focuses on introduction to retail marketing and covers the areas like scope of retailing, role, functions & importance of retailer, evolution of retailing and leading retail marketers of India. Chapter Three - talks about nature of retailing industry and tries to cover the issues like value added by retailers value chain for retail marketer, product mix and merchandise mix, product mix trends, technology, retail planning networking, selling ambience, regulatory environment. Chapter Four - revolves around types of retailing. and includes stores & non stores retailers, direct selling, retailing through shopping malls,  retailing scenario at pune, trends in non-fuel retailing. Chapter Five - covers different bar codes & its utility in supply chain & retailing. Chapter Six - discusses retail store location, size & layout. Chapter Seven -  revolves around retailer promotion and covers the issues like marketing communication process for retailer consumer, the role of retailer promotion, methods for communicating with the customers, planning retail communication program & shelf management . Chapter Eight - is about question bank. 

Availability

Retail Marketing Management is available as PDF at 1 online bookshop. Buy it directly from its publisher at Everest Publishing House.

Audience
adults
Language
English
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Frequently asked questions

In what formats is Retail Marketing Management available?
Retail Marketing Management is available as PDF at 1 online bookshop.
Where can I buy Retail Marketing Management?
You can buy Retail Marketing Management at Everest Publishing House. Compare every option in the list on this page.
How long does it take to read Retail Marketing Management?
At an average reading pace, Retail Marketing Management takes about 3 h 29 min to read (190 pages).

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