Strategie und Technik der Werbung
By Kroeber-Riel, Werner, Esch, Franz-Rudolph
Published by Kohlhammer Verlag
German
2015
ISBN 9783170262607
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About this book
Advertising is full of replaceable, boring and weak ads, which neither shape nor increase brand profiles. There is a gap of professionalism between the development and the placement of advertisement. Gut instinct has to be replaced by founded knowledge. Advertisement has to adapt to market and communication conditions. This is viable for classical advertising as well as internet and new media ads. Strategies and techniques of advertising are explained academically sound, comprehensible and up to date.
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Strategie und Technik der Werbung is available as eBook at 1 online bookshop.
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