The Economics of Purpose

By Arden, Lucas

Published by epubli

English 2026 ISBN 9783565361861

eBook

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About this book

This book explores how purpose‑driven entrepreneurs can design brands that unite social meaning with financial performance. It examines the strategic alignment between mission integrity, market positioning, and sustainable revenue models. Rather than treating purpose as a marketing story, it reframes it as an operational lens for decision‑making, innovation, and long‑term resilience. Through practical frameworks and reflective insights, the book shows how to preserve authenticity while meeting financial realities—turning values into value creation. For founders who aim to lead with principle and pragmatism, it offers a guide to balancing idealism with the economic mechanics of growth.

Availability

The Economics of Purpose is available as eBook at 8 online bookshops. Bookshops carrying it include Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

Genres

Entrepreneurship

Language: English

In what formats is The Economics of Purpose available?: The Economics of Purpose is available as eBook at 8 online bookshops.
Where can I buy The Economics of Purpose?: You can buy The Economics of Purpose at Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Compare every option in the list on this page.