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Transmedia Brand Storytelling

Transmedia Brand Storytelling

By Karen E. Sutherland, Richie Barker

Published by Palgrave Macmillan

English 281 pages 2023 ISBN 9789819940004
Estimated reading time: 5 h 9 min
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Available at 1 bookshops

Sold directly by the independent publisher Biblioteca Digital Espol

About this book

Este libro explora cómo las marcas utilizan la narrativa transmedia para crear experiencias inmersivas y conectar con audiencias globales. Presenta fundamentos teóricos y evidencia práctica obtenida mediante entrevistas y encuestas a profesionales de marketing, publicidad y relaciones públicas. Analiza campañas contemporáneas y propone un modelo práctico para implementar proyectos transmedia, destacando oportunidades y desafíos reales. La obra enfatiza la importancia de la participación activa del público, la coherencia narrativa entre plataformas y la planificación estratégica para lograr historias expansivas que fortalezcan la identidad de marca y generen engagement significativo en entornos digitales fragmentados.

Availability

Transmedia Brand Storytelling is available as PDF at 1 online bookshop. You can read it for free at Biblioteca Digital Espol. Buy it directly from its publisher at Biblioteca Digital Espol.

Language
English
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Frequently asked questions

In what formats is Transmedia Brand Storytelling available?
Transmedia Brand Storytelling is available as PDF at 1 online bookshop.
Where can I buy Transmedia Brand Storytelling?
You can buy Transmedia Brand Storytelling at Biblioteca Digital Espol. Compare every option in the list on this page.
Can I read Transmedia Brand Storytelling for free?
Yes — Transmedia Brand Storytelling is available for free at Biblioteca Digital Espol.
How long does it take to read Transmedia Brand Storytelling?
At an average reading pace, Transmedia Brand Storytelling takes about 5 h 9 min to read (281 pages).

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