Authentic Asset Framework

Par Jensen, Clara

Publié par epubli

English 2026 ISBN 9783565365814

eBook

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Disponible dans 7 librairies

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À propos de ce livre

In a market saturated with sameness, authenticity stands as a brand's most valuable currency. This book explores how artisans, regional identities, and locally sourced ingredients can become powerful strategic assets that differentiate a product and elevate its story. It examines the intersection of cultural heritage, craftsmanship, and branding—revealing how to integrate local authenticity into modern brand systems without dilution or exploitation. Readers will learn how to map value across the supply chain, build partnerships rooted in respect, and communicate uniqueness through storytelling that resonates with discerning consumers. Combining strategic insight with case‑based analysis, the book positions local identity as a catalyst for sustainable brand equity and long‑term trust.

Disponibilité

Authentic Asset Framework est disponible en eBook dans 7 librairies en ligne. Parmi les librairies qui le proposent : Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

Questions fréquentes

Dans quels formats Authentic Asset Framework est-il disponible ?: Authentic Asset Framework est disponible en eBook dans 7 librairies en ligne.
Où puis-je acheter Authentic Asset Framework ?: Vous pouvez acheter Authentic Asset Framework sur Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Comparez toutes les options dans la liste de cette page.