Aller au contenu principal
Beyond Green

Beyond Green

Par Torben Greve Himmelstrup, Thomas Vejlgaard and

Publié par Advize.one

English 2026 ISBN 9789403820866
eBook

À propos de ce livre

Sustainability is a decisive factor in modern B2B sales. Customers no longer buy sustainability as an idea; they buy outcomes, credibility, and measurable value. Beyond Green: Selling Sustainability is a practical guide for sales professionals, leaders, and sustainability teams who must adapt to this shift. The book explains how ESG requirements, sustainability regulation, and rising stakeholder expectations reshape the buying journey and expand the decision-making unit. It shows how sales must engage earlier, higher, and wider, and how sustainability must be translated into business value to influence decisions. Covering outcome-based selling, customer personas, storytelling, pitch development, data-driven sales, and objection handling, the book equips readers to sell sustainability with confidence and clarity. A strong focus is placed on using credible data, and aligning sustainability initiatives with customer priorities such as cost, risk, compliance, and long-term competitiveness. Written for professionals working with sales, ESG, procurement, marketing, and leadership, Beyond Green: Selling Sustainability bridges sustainability strategy with commercial execution.

Disponibilité

Beyond Green est disponible en eBook dans 7 librairies en ligne. Parmi les librairies qui le proposent : Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

Langue
English
Partager

Questions fréquentes

Dans quels formats Beyond Green est-il disponible ?
Beyond Green est disponible en eBook dans 7 librairies en ligne.
Où puis-je acheter Beyond Green ?
Vous pouvez acheter Beyond Green sur Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Comparez toutes les options dans la liste de cette page.

Notes et avis

Pas encore de note. Soyez le premier à donner votre avis sur ce livre.

Se connecter pour noter ce livre et donner votre avis.

Commentaires

Se connecter pour rejoindre la conversation.

Pas encore de commentaires.