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Category Creation: Build a Market You Own Alone

Category Creation: Build a Market You Own Alone

Par Arden, Lucas

Publié par epubli

English 2026 ISBN 9783565319138
eBook

À propos de ce livre

This book explores one of the most sophisticated strategic moves available to entrepreneurs and business leaders—creating an entirely new market category rather than competing within an existing one. It examines the underlying dynamics of how category designers escape commodity competition, and reframes assumptions about what it means to win in business. The book reveals the tensions between refining an existing offer and redefining the problem it solves, exploring how the most durable businesses don't just serve markets—they construct them. It examines patterns in how category-defining companies shape buyer perception, establish the rules of competition, and position themselves as the only logical solution within a space they deliberately designed. Readers will explore how category creation operates as a long-term strategic commitment, examining the mechanics of narrative, framing, and market education that transform a novel idea into an industry standard. The book also navigates the organizational discipline required to sustain a category leadership position—exploring how clarity of purpose, consistent positioning, and deliberate ecosystem-building compound into lasting competitive dominance.

Disponibilité

Category Creation: Build a Market You Own Alone est disponible en eBook dans 9 librairies en ligne. Parmi les librairies qui le proposent : Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

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English
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Dans quels formats Category Creation: Build a Market You Own Alone est-il disponible ?
Category Creation: Build a Market You Own Alone est disponible en eBook dans 9 librairies en ligne.
Où puis-je acheter Category Creation: Build a Market You Own Alone ?
Vous pouvez acheter Category Creation: Build a Market You Own Alone sur Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Comparez toutes les options dans la liste de cette page.

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