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Digital Marketing

Par Kollmann, Tobias

Publié par Kohlhammer Verlag

German 2019 ISBN 9783170370043

PDF

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Disponible dans 1 librairies

À propos de ce livre

Competition on digital networks and the increasing consumer use of online media have long since been forcing companies to consider strategic and operational measures involving online marketing. This textbook (entitled Online Marketing prior to this new edition) deals with the foundations, functions and mechanisms of sales policy tools that use electronic information technologies. This third edition will deal with new forms of social media marketing (e.g. influencer marketing, live stories, messenger marketing) that are emerging from the comprehensive digitization of the economy. However, other developments such as the General Data Protection Regulation (GDPR), user experience, dynamic pricing, predictive analytics and many other topics as well are also considered.

Disponibilité

Digital Marketing est disponible en PDF dans 1 librairie en ligne.

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Dans quels formats Digital Marketing est-il disponible ?: Digital Marketing est disponible en PDF dans 1 librairie en ligne.
Où puis-je acheter Digital Marketing ?: Vous pouvez acheter Digital Marketing sur Sanborns Ebooks. Comparez toutes les options dans la liste de cette page.