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Garbage Intelligence: The Unilever vs. P&G Espionage Scandal

Garbage Intelligence: The Unilever vs. P&G Espionage Scandal

Par Standish, Richard

Publié par epubli

English 2026 ISBN 9783565345182
eBook

À propos de ce livre

In 2001, a shocking revelation rocked the corporate world: Procter & Gamble had hired external contractors to perform "competitive intelligence" on their arch-rival, Unilever. The mission? Sifting through dumpsters outside Unilever's Chicago offices to recover shredded documents about new hair care products. This was not a back-alley heist, but a systematic operation approved by corporate departments. This book provides a thrilling account of the fallout from the "Trashgate" scandal. It examines the blurred lines between legal market research and illegal espionage. You will learn about the sophisticated methods used by giants to protect and steal secrets, from infiltrators to high-tech surveillance. The analysis dives into the public relations nightmare that forced P&G to pay a massive settlement and undergo years of independent audits. It serves as a masterclass in risk management and the ethical boundaries of competitive growth in a cutthroat global market. Protect your business from invisible threats by understanding the lengths to which your competitors will go to secure a fractional market advantage.

Disponibilité

Garbage Intelligence: The Unilever vs. P&G Espionage Scandal est disponible en eBook dans 9 librairies en ligne. Parmi les librairies qui le proposent : Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

Langue
English
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Dans quels formats Garbage Intelligence: The Unilever vs. P&G Espionage Scandal est-il disponible ?
Garbage Intelligence: The Unilever vs. P&G Espionage Scandal est disponible en eBook dans 9 librairies en ligne.
Où puis-je acheter Garbage Intelligence: The Unilever vs. P&G Espionage Scandal ?
Vous pouvez acheter Garbage Intelligence: The Unilever vs. P&G Espionage Scandal sur Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Comparez toutes les options dans la liste de cette page.

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