Où puis-je acheter Math Mistake ?

Vous pouvez acheter Math Mistake sur Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Comparez toutes les options dans la liste de cette page.

Math Mistake

Par Stone, Michael

Publié par epubli

English 2026 ISBN 9783565227174

eBook

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Disponible dans 6 librairies

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À propos de ce livre

"The Math Mistake – Why Americans refused to buy a bigger burger" analyzes a legendary marketing failure. In the 1980s, A&W launched a "Third Pounder" burger to compete with McDonald's "Quarter Pounder." It was bigger, tasted better in blind tests, and cost the same. It should have been a hit. Instead, it flopped. Business writer Michael Stone reveals the findings of the post-mortem focus groups: The customers felt cheated. They refused to buy a 1/3 pound burger because they believed that 3 is smaller than 4, so they thought they were getting less meat than a 1/4 pounder. "The Math Mistake" is a case study in knowing your audience. It illustrates that in business, perception is reality, and if your customers are bad at fractions, you cannot win with logic.

Disponibilité

Math Mistake est disponible en eBook dans 6 librairies en ligne. Parmi les librairies qui le proposent : Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

Questions fréquentes

Dans quels formats Math Mistake est-il disponible ?: Math Mistake est disponible en eBook dans 6 librairies en ligne.
Où puis-je acheter Math Mistake ?: Vous pouvez acheter Math Mistake sur Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Comparez toutes les options dans la liste de cette page.