Narrative Power: Emotional Brand Legacy

Par Whitfield, Sarah

Publié par epubli

English 2026 ISBN 9783565286492

eBook

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Disponible dans 8 librairies

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À propos de ce livre

This book investigates how enduring brands leverage narrative as a strategic instrument to shape perception and sustain emotional relevance. It explores the architecture of stories that outlive campaigns—connecting values, vision, and audience identity into a cohesive legacy. Through examining how emotion translates into trust, it demonstrates how storytelling becomes not merely a marketing tool but an organizational compass guiding culture and leadership. The result is a framework for constructing brands that resonate across generations through meaning, coherence, and authenticity.

Disponibilité

Narrative Power: Emotional Brand Legacy est disponible en eBook dans 8 librairies en ligne. Parmi les librairies qui le proposent : Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

Questions fréquentes

Dans quels formats Narrative Power: Emotional Brand Legacy est-il disponible ?: Narrative Power: Emotional Brand Legacy est disponible en eBook dans 8 librairies en ligne.
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