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Vous pouvez acheter Price to Win: The Hidden Psychology Behind Profitable Pricing sur Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Comparez toutes les options dans la liste de cette page.

Price to Win: The Hidden Psychology Behind Profitable Pricing

Par Lewis, Brianna

Publié par epubli

English 2025 ISBN 9783565146031

eBook

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Disponible dans 9 librairies

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À propos de ce livre

Why do customers happily pay more for some products and resist paying less for others? Price to Win reveals the fascinating psychology and science behind pricing that persuades, converts, and maximizes profit. More than just numbers, great pricing is about understanding human behavior—anchoring, perceived fairness, scarcity, and emotional value. This book guides entrepreneurs and business leaders through building a pricing strategy that aligns with both customer psychology and business goals. Learn how to test, adjust, and communicate prices that reflect value instead of cost. With real examples from leading brands and actionable frameworks, you'll gain the tools to price confidently—and profit intelligently.

Disponibilité

Price to Win: The Hidden Psychology Behind Profitable Pricing est disponible en eBook dans 9 librairies en ligne. Parmi les librairies qui le proposent : Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

Questions fréquentes

Dans quels formats Price to Win: The Hidden Psychology Behind Profitable Pricing est-il disponible ?: Price to Win: The Hidden Psychology Behind Profitable Pricing est disponible en eBook dans 9 librairies en ligne.
Où puis-je acheter Price to Win: The Hidden Psychology Behind Profitable Pricing ?: Vous pouvez acheter Price to Win: The Hidden Psychology Behind Profitable Pricing sur Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Comparez toutes les options dans la liste de cette page.