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Rebranding North Korea

Rebranding North Korea

Par Kim, Immanuel

Publié par University of Hawaii Press

English 2025 ISBN 9780824899769
eBook

À propos de ce livre

“Everything for the people, everything according to the people!” —Kim Jong Un Under Kim Jong Un, North Korea has undertaken significant efforts to elevate the standard of living for its citizens. This shift has led to notable advancements in production and the quality of visual media, teaching North Koreans the “language” of consumerism and new methods of consumption. In Rebranding North Korea, Immanuel Kim delves into the implications of a thoroughly modernized North Korea for its citizens and the world as the country strives to participate in global modernity and technological advancements. Kim traces two parallel trajectories illustrating the most significant changes in North Korean consumer culture: the expansion of modern urban development projects and increased social amenities, alongside the technologically advanced aesthetic qualities of visual media. These changes reveal the transition from the politics-centric society of the Kim Jong Il regime to the consumer-centric one under Kim Jong Un. The country’s revamping of visual culture—as seen in the move from celluloid to digital formats, improved filmmaking techniques, advanced editing, drone usage, and artistic photographic renditions, coupled with an emphasis on digital literacy—highlights North Korea’s attempts to educate itself and rebrand the DPRK. Its revamped cityscapes, gentrified living conditions, fashionable consumer goods, and transformed film and television industries signal a strong and stable economy where citizens are not just getting by but actively customizing their consumerist lifestyles according to the images portrayed in visual media.

Disponibilité

Rebranding North Korea est disponible en eBook dans 13 librairies en ligne. Parmi les librairies qui le proposent : Association of University Presses - Tienda FILUNI, Bajalibros Argentina, Bajalibros Latam.

Langue
English
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Rebranding North Korea est disponible en eBook dans 13 librairies en ligne.
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Vous pouvez acheter Rebranding North Korea sur Association of University Presses - Tienda FILUNI, Bajalibros Argentina, Bajalibros Latam. Comparez toutes les options dans la liste de cette page.

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