Authentic Asset Framework

Di Jensen, Clara

Pubblicato da epubli

English 2026 ISBN 9783565365814

eBook

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Disponibile in 7 librerie

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Informazioni su questo libro

In a market saturated with sameness, authenticity stands as a brand's most valuable currency. This book explores how artisans, regional identities, and locally sourced ingredients can become powerful strategic assets that differentiate a product and elevate its story. It examines the intersection of cultural heritage, craftsmanship, and branding—revealing how to integrate local authenticity into modern brand systems without dilution or exploitation. Readers will learn how to map value across the supply chain, build partnerships rooted in respect, and communicate uniqueness through storytelling that resonates with discerning consumers. Combining strategic insight with case‑based analysis, the book positions local identity as a catalyst for sustainable brand equity and long‑term trust.

Disponibilità

Authentic Asset Framework è disponibile come eBook in 7 librerie online. Tra le librerie che lo vendono ci sono Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

Categorie

Marketing

Lingua: English

Domande frequenti

In quali formati è disponibile Authentic Asset Framework?: Authentic Asset Framework è disponibile come eBook in 7 librerie online.
Dove posso comprare Authentic Asset Framework?: Puoi comprare Authentic Asset Framework su Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Confronta tutte le opzioni nell’elenco di questa pagina.