Basics of Management And Communication Skills

Over a period of time, we have now realised that the application of the concepts of management has become necessary to improve our efficiency and productivity. Management is seen and felt in every sphere of our activities, right from home front to hospitals, from playground to politics and from the functional area of production to marketing and finance. Professional management is required not only in the private sector, but also in the public sector. It is required not only in production and distribution, but also in services. One of the compulsions of modern technology and science is the need for the effective management in our planning, organising and other processes of our activities. Whether Management is an Art or a Science may be relevant, but I must add that Management is a skill. Management is an organised - practice. Management is a perceptive exercise. We may treat management both, as an Art as well as a Science.  This book contains 39 case studies in Management designed by 15 Management Consultants, Professors and Expert Professionals. The latest special Topic Information Technology is specially written and included for fulfilling the demands of various student communities appearing for courses viz. Insurance, Banking, Entrance examinations of Hotel and Catering, Travel and Tourism etc. from various Universities. It is a modest attempt to acquaint the students with basic principles of management and, at the same time, reminds them that, in the changing circumstances, the applications of these principles may require a new orientation and thinking.