Vai al contenuto principale
Creating the Nisei Market

Creating the Nisei Market

Di Imai, Shiho

Pubblicato da University of Hawaii Press

English 233 pagine 2010 ISBN 9780824860431
Tempo di lettura stimato: 4 h 16 min
PDF

Informazioni su questo libro

In 1922 the U.S. Supreme Court declared Japanese immigrants ineligible for American citizenship because they were not "white," dismissing the plaintiff’s appeal to skin tone. Unable to claim whiteness through naturalization laws, Japanese Americans in Hawai‘i developed their own racial currency to secure a prominent place in the Island’s postwar social hierarchy. Creating the Nisei Market explores how different groups within Japanese American society (in particular the press and merchants) staked a claim to whiteness on the basis of hue and culture. Using Japanese- and English-language sources from the interwar years, it demonstrates how the meaning of whiteness evolved from mere physical distinctions to cultural markers of difference, increasingly articulated in material terms. Nisei consumer culture demands examination because consumption was vital to the privilege-making process that spilled over into public life. Although economically motivated, Japanese American shopkeepers worked hard to support the next generation of merchants and secure the future of the Nisei consumer market. Far from its image as a static society, the Japanese American community was constantly reinventing itself to meet changing consumer demands and social expectations. The author builds on recent scholarship that considers ethnic communities within a trans-Pacific context, highlighting ethnic fluidity as a strategy for material and cultural success. Yet even as it assumed a position of conformity, the Japanese American consumer culture that took hold among Honolulu’s middle class was distinct. It was at once modern and nostalgic, like the wayo secchu ideal—a hybrid of Western and Japanese notions of beauty and femininity that linked the ethnic group to the homeland and mainstream U.S. culture. By focusing on the marketing of whiteness that connected the old world and new, Creating the Nisei Market reveals the dynamic commercial and cultural environment that underwrote the rise of the Nisei in Hawai‘i.

Disponibilità

Creating the Nisei Market è disponibile come PDF in 13 librerie online. Tra le librerie che lo vendono ci sono Association of University Presses - Tienda FILUNI, Bajalibros Argentina, Bajalibros Latam.

Lingua
English
Condividi

Domande frequenti

In quali formati è disponibile Creating the Nisei Market?
Creating the Nisei Market è disponibile come PDF in 13 librerie online.
Dove posso comprare Creating the Nisei Market?
Puoi comprare Creating the Nisei Market su Association of University Presses - Tienda FILUNI, Bajalibros Argentina, Bajalibros Latam. Confronta tutte le opzioni nell’elenco di questa pagina.
Quanto tempo ci vuole per leggere Creating the Nisei Market?
A un ritmo di lettura medio, Creating the Nisei Market si legge in circa 4 h 16 min (233 pagine).

Valutazioni e recensioni

Ancora nessuna valutazione. Sii il primo a recensire questo libro.

Accedi per valutare e recensire questo libro.

Commenti

Accedi per unirti alla conversazione.

Ancora nessun commento.