Dove posso comprare Grill of Disaster?

Puoi comprare Grill of Disaster su Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Confronta tutte le opzioni nell’elenco di questa pagina.

Grill of Disaster

Di Edson, Robert P.

Pubblicato da epubli

English 2026 ISBN 9783565264230

eBook

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Disponibile in 8 librerie

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Informazioni su questo libro

The Ford Edsel was supposed to be the ultimate car. Ford spent ten years and $250 million (billions today) on market research. They polled thousands of people. They analyzed every demographic. They used the best science of the 1950s. And then they launched a car that nobody wanted, with a grille that people said looked like a toilet seat. "The Grill of Disaster" is the definitive autopsy of the biggest product launch failure in corporate history. It dissects why asking customers what they want often leads to disaster, the dangers of design-by-committee, and the hubris of thinking you can engineer desire. It is a timeless lesson for modern startups: Data can tell you everything about the past, but it cannot predict whether people will laugh at your product.

Disponibilità

Grill of Disaster è disponibile come eBook in 8 librerie online. Tra le librerie che lo vendono ci sono Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

Categorie

Marketing

Lingua: English

Domande frequenti

In quali formati è disponibile Grill of Disaster?: Grill of Disaster è disponibile come eBook in 8 librerie online.
Dove posso comprare Grill of Disaster?: Puoi comprare Grill of Disaster su Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Confronta tutte le opzioni nell’elenco di questa pagina.