Dove posso comprare Math Mistake?

Puoi comprare Math Mistake su Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Confronta tutte le opzioni nell’elenco di questa pagina.

Math Mistake

Di Stone, Michael

Pubblicato da epubli

English 2026 ISBN 9783565227174

eBook

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Disponibile in 6 librerie

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Informazioni su questo libro

"The Math Mistake – Why Americans refused to buy a bigger burger" analyzes a legendary marketing failure. In the 1980s, A&W launched a "Third Pounder" burger to compete with McDonald's "Quarter Pounder." It was bigger, tasted better in blind tests, and cost the same. It should have been a hit. Instead, it flopped. Business writer Michael Stone reveals the findings of the post-mortem focus groups: The customers felt cheated. They refused to buy a 1/3 pound burger because they believed that 3 is smaller than 4, so they thought they were getting less meat than a 1/4 pounder. "The Math Mistake" is a case study in knowing your audience. It illustrates that in business, perception is reality, and if your customers are bad at fractions, you cannot win with logic.

Disponibilità

Math Mistake è disponibile come eBook in 6 librerie online. Tra le librerie che lo vendono ci sono Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

Categorie

Marketing

Lingua: English

Domande frequenti

In quali formati è disponibile Math Mistake?: Math Mistake è disponibile come eBook in 6 librerie online.
Dove posso comprare Math Mistake?: Puoi comprare Math Mistake su Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Confronta tutte le opzioni nell’elenco di questa pagina.