Vai al contenuto principale
Protect Your Brand: Crisis & Reputation Recovery

Protect Your Brand: Crisis & Reputation Recovery

Di Hart, Gideon

Pubblicato da epubli

English 2026 ISBN 9783565243983
eBook

Informazioni su questo libro

Most organizations approach reputation management as firefighting—responding to crises only after they ignite. This book explores the structural tensions between reactive damage control and proactive reputation architecture, examining why businesses that scramble to protect their brand during crises often amplify the very damage they seek to contain. Through analysis of organizational communication patterns, stakeholder dynamics, and trust-building mechanisms, this work reveals how crisis preparation operates differently than crisis response. It reframes reputation management from a defensive posture to a strategic asset, exploring the interplay between transparency, accountability, and narrative control when public perception shifts rapidly. Readers will examine the mechanics of trust erosion and recovery, the role of consistent values in reputation resilience, and the friction between short-term reputation repair and long-term brand integrity. The book challenges assumptions about crisis communication, stakeholder expectations, and the organizational systems that either facilitate or undermine reputation strength during critical moments.

Disponibilità

Protect Your Brand: Crisis & Reputation Recovery è disponibile come eBook in 9 librerie online. Tra le librerie che lo vendono ci sono Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

Lingua
English
Condividi

Domande frequenti

In quali formati è disponibile Protect Your Brand: Crisis & Reputation Recovery?
Protect Your Brand: Crisis & Reputation Recovery è disponibile come eBook in 9 librerie online.
Dove posso comprare Protect Your Brand: Crisis & Reputation Recovery?
Puoi comprare Protect Your Brand: Crisis & Reputation Recovery su Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Confronta tutte le opzioni nell’elenco di questa pagina.

Valutazioni e recensioni

Ancora nessuna valutazione. Sii il primo a recensire questo libro.

Accedi per valutare e recensire questo libro.

Commenti

Accedi per unirti alla conversazione.

Ancora nessun commento.