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Research Methodology

Di M.V.KULKARNI

Pubblicato da Everest Publishing House

English 541 pagine 2023 ISBN 9788196800178

23 lettori nelle librerie Publica.la I lettori trascorrono in media 6 min con questo libro Tempo di lettura stimato: 9 h 55 min

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Informazioni su questo libro

Research is basic need for any organization. It could be shop floor activities, marketing activities or after sales service activities. Without research it is difficult to survive. In same way knowing which research technique to be adopted for the problem being faced, is also very: crucial. Hence the study of Research Methodology becomes essential for every firm. This book has total nineteen chapters (1) Concept of research (2) Types of Research Design (3) Sources of Secondary data (4) Hypothesis (5) Sampling (6) Measurement in research (7) Scaling techniques for attitude’ measurement (8) Observation research (9) Schedule and questionnaire (10) Interviews (11) Data collection errors (12) Processing | analysis of data (13) Report writing (14) Bivariate measures of association (15) Multivariate measures of association (16) Analysis of variance (ANOVA) (17) The trendsetter companies (18) Brand wars (19) Question bank. The content is designed in such a way that the book is fulfilling the syllabus of the courses like BBA, MBA, MMM and MPM and various “other courses of universities in India where R.M. is must.

Disponibilità

Research Methodology è disponibile come PDF in 1 libreria online. Acquistalo direttamente dal suo editore su Everest Publishing House.

Categorie

Marketing Research Research & Methodology Research & Methodology

Audience: adults
Lingua: English

Domande frequenti

In quali formati è disponibile Research Methodology?: Research Methodology è disponibile come PDF in 1 libreria online.
Dove posso comprare Research Methodology?: Puoi comprare Research Methodology su Everest Publishing House. Confronta tutte le opzioni nell’elenco di questa pagina.
Quanto tempo ci vuole per leggere Research Methodology?: I lettori delle librerie Publica.la trascorrono in media circa 6 min con Research Methodology.