Rolling Start: A Simple Guide to Launching Your Food Truck Dream

Some dreams come with wheels — and a menu. Rolling Start is your upbeat, practical guide to launching a food truck without the overwhelm. Written for first-time entrepreneurs and culinary dreamers, it walks you through every stage of the journey — from your first idea to serving your first happy customer — in a friendly, stress-free way. This isn't another "business textbook." It's a hands-on field guide filled with real-world tips, clear checklists, and encouraging advice designed for people who want to make great food and a great living. Whether your passion is tacos, ice cream, or artisan coffee, this book will help you turn your concept into a sustainable, joy-filled business on the move.