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Strategie und Technik der Werbung

Di Kroeber-Riel, Werner, Esch, Franz-Rudolph

Pubblicato da Kohlhammer Verlag

German 2015 ISBN 9783170262591

PDF

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Disponibile in 1 librerie

Informazioni su questo libro

Advertising is full of replaceable, boring and weak ads, which neither shape nor increase brand profiles. There is a gap of professionalism between the development and the placement of advertisement. Gut instinct has to be replaced by founded knowledge. Advertisement has to adapt to market and communication conditions. This is viable for classical advertising as well as internet and new media ads. Strategies and techniques of advertising are explained academically sound, comprehensible and up to date.

Disponibilità

Strategie und Technik der Werbung è disponibile come PDF in 1 libreria online.

Categorie

Marketing

Lingua: German

Domande frequenti

In quali formati è disponibile Strategie und Technik der Werbung?: Strategie und Technik der Werbung è disponibile come PDF in 1 libreria online.
Dove posso comprare Strategie und Technik der Werbung?: Puoi comprare Strategie und Technik der Werbung su Sanborns Ebooks. Confronta tutte le opzioni nell’elenco di questa pagina.