Strategie und Technik der Werbung
Di Kroeber-Riel, Werner, Esch, Franz-Rudolph
Pubblicato da Kohlhammer Verlag
German
2015
ISBN 9783170262607
eBook
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Non ancora disponibile in nessun negozio.
Informazioni su questo libro
Advertising is full of replaceable, boring and weak ads, which neither shape nor increase brand profiles. There is a gap of professionalism between the development and the placement of advertisement. Gut instinct has to be replaced by founded knowledge. Advertisement has to adapt to market and communication conditions. This is viable for classical advertising as well as internet and new media ads. Strategies and techniques of advertising are explained academically sound, comprehensible and up to date.
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- Lingua
- German
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