The scientist and the executive

DIVE INTO THE BIGGEST INNOVATION SUCCESS STORY IN LATIN AMERICA AND UNLOCK YOUR BUSINESS' FUTURE. In 2018, iFood raised $500 million in what would be the biggest fundraising by a startup in Latin America to date. As part of its strategy, the company emphasized the need to speed up the evolution process towards Artificial Intelligence. But how to put this into practice? Executive Diego Barreto and data scientist Sandor Caetano recount their intertwined personal and professional journeys, sharing the successes— and failures!—they experienced while implementing AI models at Brazil's leading food delivery company, until they transformed it into a revolutionary business model. Together, they reveal the principles and practices that transformed iFood into one of the most groundbreaking organizations Brazil has met in this century.  Here you'll learn—deeply and intensely—how to:  -  Make technology an ally to create fantastic products for the consumer.  -  Spread, feed and monitor a growth mindset.  -  Prioritize agility and speed—two fundamental qualities to business development—both in culture and in the management model, instead of striving for perfection and unnecessary bureaucracy.  -  Adopt AI through an organic, step-by-step process that delivers efficiency, security, agility, and, most of all, thunderous results.  -  Overcome challenges that might appear in the process of digital evolution to achieve AI implementation once and for all, starting from ten practical points.