Whispering to AI: Prompt Engineering for Pharma Brand Managers isn't just another marketing guide. It's your secret weapon to unlocking the power of AI in pharma.
Inside, you'll learn how to use AI to:
• Craft messages that speak to your patients. Forget generic ads – let AI help you create personalized, connected experiences.
• Unleash your creativity. AI isn't here to replace you; it's your partner for crafting amazing content that grabs attention.
• Stay ahead of the game. Learn how to use AI to analyze data, understand your competitors, and create marketing campaigns that truly stand out.
This book isn't just about technology; it's about building stronger relationships with patients and revolutionizing the way you do pharma marketing.
Ready to unlock the future? Get your copy today!" Contents:
Part 1 - The Rise of Ai And the Prompt Engineering Revolution in Pharma
Introduction: The AI Revolution in Pharma Marketing
Demystifying Prompt Engineering
Part 2 - Mastering the Art of Prompt Engineering for Pharma Branding
Case Study: Introducing Our Hypothetical Diabetes Medication Brand
Prompt Engineering for Brand Messaging and Communication
Prompt Engineering for Market Research and Competitive Analysis
Part 3 - The Prompt Engineering Workbook for Glucowell Branding
Building a Cohesive Brand Narrative with Prompts
Prompt Engineering for Content Marketing and Advertising
Optimizing Your Prompts to Maximum Impact
Part 4 - Conclusion
The Future of Pharma Branding: A World Powered by AI and Human Creativity
Measuring the Success of Prompts in Pharma Marketing
The Future of Prompt Engineering in Pharmaceutical Marketing: Emerging Trends About the Authors:
Subba Rao Chaganti
He has a master’s in business administration and over fifty-two years of experience in pharmaceutical marketing. His experience covers all facets of the industry, from selling to sales management, product management, and heading the total marketing activity. He has experience in domestic and international marketing and the Indian
and multinational sectors.
He also taught a course on Advertising and Brand Management as an adjunct professor at Gitam Institute of Foreign Trade (now part of Gitam University) in Visakhapatnam for a few years and a course on Marketing as a visiting faculty member at Jawaharlal Nehru Technological University (JNTU) in Hyderabad.
He lives in Farmington, Connecticut, USA, and can be reached at
[email protected].
Here is a list of his publications:
Pharmaceutical Marketing in India: Concepts, Cases, Strategy
Game Plans for Post-Gatt Era: Action Agenda of Indian Pharmaceutical Industry
Compete or Forfeit: Strategies for Sustainable Competitive Advantage in Pharma Product Patents Era
Pharmaceutical Marketing in India for Today and Tomorrow - 25th Anniversary Edition
Bullseyes and Blunders: Lessons from 100 Cases in Pharma Marketing
Digital Pharma Marketing Playbook: Winning with the New Rules of Engagement
Cracking the Generics Code: Your Single-Source Success Manual for Winning in Multi-Source Product Markets
Reimagine Pharma Marketing: Make It Future-Proof!
Brand Positioning in Pharma
Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How!
A to Z of Pharmaceutical Marketing: World’s First and Only Encyclopedia (Set of Two Volumes)
The Synergy of Minds: Human+AI Orchestrating the Pharma Marketing Revolution
Design Thinking for Pharma: Forget Features, Focus on Feelings
The Pharma Product Manager: Navigating the Digital Frontier
Sentiment Analysis for Pharma Marketers
