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This volume delves into the discursive construction of three closely linked linguistic functions: evaluation, emotion, and persuasion in order to explore how they may intertwine. The discourse genres examined comprise business pitches, political debates, media discourse, fiction, social networks, etc., either in English or Spanish. The editors bring together a miscellanea of papers written by scholars from different Spanish universities and with different research backgrounds to deal with diverse topics under the general premise that an evaluative process underlies every persuasive act and that persuasion is commonly achieved by emotive discourse.