Managerial Economics and Financial Analysis

While Managerial Economics is the application of economics in decision making, financial analysis judges financial performance of a firm. Several methods of analysis have been examined in the book, the two main tools being ratio analysis and analysis of balance sheet and profit and loss account of the firms. The book examines several steps involved in financial analysis:Establishing the objectives of the analysisStudying the various operations of the industryCollection of information relevant for preparing financial statements and their evaluationSalient FeaturesChapter summaries, problems and their solutions at the end of each chapter.Multiple Choice Questions (MCQs) along with answers provided at the end of the Book. Contents1. Introduction to Managerial Economics, 2. Elasticity of Demand, 3. Theory of Production Function and Cost Analysis, 4. Market Structures, 5. Business and New Economic Environment, 6. Working Capital Management, 7. Introduction to Financial Accounting, 8. Financial Analysis Through Ratios About the Authors Dr. M.S. Bhat, B.E.(IISc), M.Tech., PhD, has been working in School of Management Studies JNTU for the past fifteen years as Professor of Management Science. For 10 years he was Head of School of Management Studies and for two and half years its Director. Presently, he is Chairman, Board of Management Studies.Dr. Bhat has more than 50 research articles to his credit and co-author of two books. He has successfully guided 6 research scholars for their PhD and another three are in advanced stage of the work. Dr. Bhat has also coordinated number of short term and Executive Development Programmes. He also held several Honorary Positions. Mr. A.V. Rau, MBA, is presently working as Teaching Associate, Dept. of Management Studies, Andhra University Campus, Vizianagaram, A.P. He also worked as Asst. Professor, Management Science, Godavari Institute of Engineering and Technology, Rajahmundry.He has already authored one book – Management Science, published by BS Publications, Hyderabad.