Marketing Management

Marketing orientation is an essential for the success of business organisation, as marketing has become cumbersome in competitive era. Fundamental understanding of marketing principals and marketing techniques help the business organisation to have the consumer acceptance and loyalty profitably. Understanding of marketing is also essential for the consumer to take right buying decision at right time. The present book is a sincere effort to provide through understanding of conceptual base of marketing to the readers. It covers a wide range of topics relevant to marketing and promotion of products. It focuses on the importance of marketing for the marketers. Depending upon the present era or market the focus has been given on Marketing Philosophies, Marketing Mix, Product & Services, Consumers Behaviour, Branding, Advertising, etc. Caselet has been developed in the beginning and case studies in the end of the chapters. The Learning objectives provide the outline to the chapter detail and summery put the chapter detail in nutshell. Multiple choice, short questions and long questions during the chapters helps in quick revision of the developed topics. The objective of the book is to through knowledge about the numerous dimensions of marketing in a systematic manner. We hope our efforts would help all those who are desirous to have marketing knowledge